CBS Gives Gene Simmons a Jingle
Johnny Nunez/WireImage.com
Executive producer Mark Burnett was apparently quite impressed with Gene Simmon's impertinent Celebrity Apprentice performance.
The shameless KISS rocker has been tapped to be head judge on the new CBS competition show Jingles, Burnett's latest offering to the remote-wielding masses.
Simmons will preside over a hunt for the best ad jingle for "anything and everything," according to the network's press release. Each week, contestants will be asked to write and perform their own catchy little tunes touting toys, food, beauty products, sports teams, etc.
The winner gets $100,000 and an advertising contract with an as-yet-unannounced firm.
In keeping with the notion that you can't underestimate the power of a great brand, former American Idol contestant Kimberly Caldwell (of recent David Cook fame) will host Jingles, which is currently in production and set to premiere later this year.
Just in case he ever decides to listen to someone else's opinion, Simmons is joined on the judging panel by Linda Kaplan Thaler (the generation-bridging genius who came up with—sing along if you know it—”I don't want to grow up, I'm a Toys "R" Us kid…") and Julie Roehm, a former senior VP of marketing and communications for Wal-Mart.
BIG PICTURE
Big Easy Brad A bundled-up Pitt readies for some Button-down press on the Today show in New Orleans
More PhotosE! News Now
-
Dunst Takes On Trespasser
"Spider-Man" star Kirsten Dunst has filed for a restraining order against an alleged stalker. Get the details.
-
Katherine Heigl's "Ugly Truth"
Gerard Butler teaches the "Grey's Anatomy" star a thing or two about men and dating in this new romantic comedy.
-
Breaking: Hudson Suspect Arrested
Police have obtained an arrest warrant for Jennifer Hudson's estranged brother-in-law. Get the latest.
-
Fey Laughs It Up in "Vanity Fair"
Funnygal Tina Fey is flirty and fabulous as she takes us on the set of her "Vanity Fair" photo shoot! Sneak a peek.
Most Commented
- Rosie Live DOA, Rosie Says (271)
- Grey's Anatomy: What Is Wrong With Izzie Stevens? (263)
- Backstage at DWTS: There's Something Funny About Brooke Burke (123)
- Madonna, A-Rod Make Beautiful Music Together (111)
- Heroes Redux: A One Tree Hill Star Has Been Cast! (109)
- Kanye West's Elvis Presley Complex (94)
- Miley's Mess and Lance's Lip Service! What You Didn't See on DWTS (93)
- Britney on Being Old, Dating and Her Son's F-Bombs (83)
- Rosie Live Stiffs; Barbara Walters Clicks With Obama (80)
- What's the Next Twilight? (73)
Top 10 Stories
- Jennifer Hudson's Brother-in-Law Arrested for Family Murders
- Kirsten Dunst Fends Off Serial Trespasser
- CSI's Marg Helgenberger Splits From Hubby
- Britney Spears, Simon Cowell Make (Ratings) Record
- Brandon Davis Smash Hits Pink's Ride
- By Jove! Downey Jr. Downed on Sherlock Set
- Sienna and Balthazar Still Together for Turkey Day
- Latest Details on Travis Barker, DJ AM Reunion Gig
- Britney Spears: Looking for a Husband?
- Four Christmases Outnumbers Twilight at Box Office
Hot Topics
Fashion Police
Buddy SystemSienna gets zero friendship points for not telling Keira something looks out of place on her dress
More Photos
More Pics from mystyle.com
Our Partners
Shop
-
"Coffee, Tea...or Soup?" Mug Spend $40 on The Soup items and get this mug for just $5!
-
The Soup Talking Bottle Opener It really does talk...Check it out!
Get Your E! News Now
E! News Now
-
Dunst Takes On Trespasser
"Spider-Man" star Kirsten Dunst has filed for a restraining order against an alleged stalker. Get the details.
-
Katherine Heigl's "Ugly Truth"
Gerard Butler teaches the "Grey's Anatomy" star a thing or two about men and dating in this new romantic comedy.
-
Breaking: Hudson Suspect Arrested
Police have obtained an arrest warrant for Jennifer Hudson's estranged brother-in-law. Get the latest.
-
Fey Laughs It Up in "Vanity Fair"
Funnygal Tina Fey is flirty and fabulous as she takes us on the set of her "Vanity Fair" photo shoot! Sneak a peek.
4 Comments
-
Show the next 1 - 0 of 4 comments
Now loading...