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Forget trendy hot spots like Mr. Chow and Madeo.

Anybody who's anybody knows that in order to get some supersized publicity, all you really need is two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun.

This week alone, Heidi Klum was seen pimping chicken wraps at a McDonald's in Germany, Eva Longoria Parker slung shakes at a Texas Wendy's and, over in Hollywood, Tori Spelling passed on the Polo for a visit to hot-dog stand Pink's.

"Would you like fries with that?" has never sounded so fashionable...and we're lovin' it.